FrontRunner Professional unveils new strategic initiatives designed to help funeral professionals regain control of their obits, death notices and online memorial tributes.

Kingston ON. (March 1, 2010) FrontRunner Professional announced today that it is unveiling a comprehensive series of solutions and initiatives designed to help empower not only its customers, but the funeral profession as a whole. These initiatives are designed to help the profession take back their property, take back their revenue streams and take back control of their obits, death notices and online memorial programs.

"These initiatives include copyright embedded notices and disclaimers on all submitted obits and death notices through our systems, privacy and non solicitation legal warnings on guest books and online submissions, as well as other helpful legal advice and suggestions for all funeral homes. We've developed a 'for service' as well as a 'for profit' stand-a-lone model of the powerful 'Book of Memories™', which can be adapted to any website. This truly is the professions most advanced completely integrated online memorial tribute solution on the market," says company president Kevin Montroy. This stand-alone model will allow any funeral home to finally provide their families and communities a permanent online memorial that is truly worthy of the professionalism, reputation and service standards of the funeral home.

Other components of these initiatives include an "advertisement-free" obit / death notice posting and search sites for permanent online memorials that are controlled by local funeral homes and designed to reaffirm the integrity of funeral service and the dignity, privacy and respect to the families they serve.

ObitSafe.com and TributeSearch.comTM will dramatically increase search engine ranking of the partnered funeral homes and help them help their families in getting notification out to more public, which in turn will result in more visitors to the funeral home to lend support to the family in their time of need. We are currently working with Google to further link these two powerful systems to enhance the instant search rankings even higher. These search directory and obit posting sites will be available at no charge to all funeral homes throughout North America and allows them to keep all of the revenues from what they charge their clients for this posting service.

Any funeral home will be able to simply register online and begin immediately uploading all of their current and past services, which will remain online in perpetuity and immediately direct the visitor back to the firm's website for further details, to place condolences, donations, map directions and to learn more about the funeral homes offerings.

The revenue opportunities available to funeral professionals under these comprehensive initiatives can easily double and triple that of anything else that is being taunted by other models. The key difference however Is the funeral home is in control of how their families and visitors are being marketed to and by whom.

We will be working closely with other website and technology solution providers to develop a neutral conduit that will allow any of their existing website and funeral home management clients to automatically upload their notices to these directories.

As a company of passionate funeral directors, we remain committed to always seek new ways to help maintain the integrity of our great profession and help our valued customers always been seen in a positive light and highly respected in the eyes of the public. These new initiatives are a testament to those goals and ideals," says Montroy.

To learn more about these initiatives and how you can become part of the revolution, contact us at 1.866.748.3625 or visit us online at www.IMSRevolution.com.