Kingston ON. (February 1, 2011)
FrontRunner Professional releases ObitsForLife.com, a commercial-free online obituary and death notice posting site controlled by funeral professionals to help protect the integrity of their profession, the dignity of the deceased and the trust their families and communities have placed in them.
Recently, funeral homes, obituaries and death notices have fallen prey to online directory schemes and local newspapers selling out their obituaries to third party marketers and aggressive preneed agents targeting firm's families.
"As a funeral director myself, it appalls me to see the travesty of how the sanctity and respect of the deceased is being so abused under these directory schemes. With little to no regard for the respect to the deceased, these obituaries are being sold off with the families and visitors being left with the bill. Our families and those who still put trust in our profession deserve better and we need to take action. It is our reputation that is on the line and visitors coming to take part in these schemes only fuels the distain many have for our profession," says Kevin Montroy, FrontRunner Professional founder and CEO.
ObitsforLife.com is just one part of FrontRunner's commitment and dedication to help our great profession regain control. Other initiatives include tools to establish copyright with your notices and directional notification to local newspapers as to how your notices can be used. We have also retained the top legal firms specializing in copyright and infringement law. They are ready and able to assist helping funeral professionals start taking back control.
The entire goal of Obitsforlife is to provide real and helpful information surrounding the time of the funeral including maps, directions, providing real time condolences, memorial donations and tributes through the funeral home where they can immediately be given to and provide comfort to the grieving families. This is in sharp contrast to the tremendous disconnect that takes place on competitor obit pages today.
Directing families and the public back to the funeral homes website where real information and real time condolences are — not some watered down smoke and mirrors that do nothing to help or comfort the family and create a tremendous disconnect between the funeral home and the communities who call on them in their time of need.
For clients using FrontRunner's WebSuite or IMS solutions this service is provided at no cost and allows instant population of records to ObitsForLife. For non-FrontRunner users, you may register your firm and enjoy unlimited uploads for $30 per month. Records never go down, providing a permanent and ongoing connection directly back to your firm's website with your families and your community.
For more information about ObitsForLife, contact FrontRunner Professional at 1-866-748-3625 or online at www.frontrunnerprofessional.com